Emirates News Agency - WAM, Thu, Jun 20, 2024 | Dhu al-Hijjah 14, 1445
Abu Dhabi Department of Economic Development calls on licensed economic establishments to comply with relevant controls & conditions when contracting with social media influencers
Abu Dhabi Department of
Economic Development (ADDED) has called upon all licensed economic
establishments in the Emirate of Abu Dhabi to comply with relevant controls
and conditions when contracting with social media influencers
In a circular today, the ADDED has appreciated the efforts of all licensed
economic establishments in the Emirate of Abu Dhabi to promote and create an
ideal economic environment for business in the Emirate.
Accordingly, ADDED called upon all licensed economic establishments in the
Emirate of Abu Dhabi to adhere to the following:
-The need for social media influencers to obtain a license from the
department to practice the activity of advertising services through
websites;
- The need for economic establishments to obtain a permit from ADDED when
carrying out any advertisements (advertising, promotional, or marketing);
and
-Economic establishments must ensure that they have a valid license issued
by ADDED when contracting with influencers and social networking sites.
Non-compliance with the controls and requirements when contracting with
social media influencers will expose the establishment concerned to the
penalties and violations stipulated in the table of violations, and will
expose the economic establishment to closure, due to its failure to comply
with the circulars and controls issued by ADDED.
According to the circular, the penalty fees will start with AED3,000 and
reach AED10,000.