Arab News, Thu, Jun 06, 2024 | Dhu al-Qadah 29, 1445
PIF-owned Riyadh Air, China Eastern Airlines sign deal to enhance connectivity, digitalization
Saudi Arabia:
Saudi Arabia’s newest carrier Riyadh Air has inked a deal with China Eastern
Airlines to bolster future connectivity and enhance collaboration on digital
transformation.
The agreement, signed at the International Air
Transport Association Annual General Meeting in Dubai, marks a significant step
for the Public Investment Fund-owned airline toward entering the vital Chinese
market, according a press release.
The newly inked MoU also aligns with the Kingdom’s
plans to increase passenger numbers and expand flight routes.
“This MoU marks a significant milestone for Riyadh
Air as China is a hugely important market for our future network. By closely
collaborating with China Eastern Airlines, a leading player in the Chinese
market, we can unlock new travel opportunities and drive economic growth across
both countries,” CEO of Riyadh Air Tony Douglas said.
“We are particularly excited to explore synergies
in digital innovation, where both airlines share a commitment to the future of
travel,” Douglas added.
The CEO went on to note that the collaboration
extends beyond conventional connectivity, fostering collaboration on digital
transformation, a critical area for the Chinese airline.
He said: “Recognizing China Eastern’s ongoing
digitalization efforts, Riyadh Air sees immense potential for knowledge sharing
and technology development.”
He concluded by highlighting that Riyadh Air’s
pioneering approach perfectly aligns with China Eastern’s focus on digital
transformation, creating a powerful partnership for the future.
Chairman of China Eastern Airlines Wang
Zhiqing said: “The signing of this MoU outlines the broad direction for
cooperation between the two companies in areas such as business and promotes
exchanges in information technology and digital operations.”
Zhiqing added: “We are full of anticipation for
the outcomes of this cooperation. China Eastern Airlines is committed to driving
high-quality development through comprehensive digital empowerment, enhancing
core competitiveness, and providing excellent products and experiences for our
customers.”
The chairman stressed that the agreement will ease
passenger transfers between China and regions such as the Middle East, Europe,
Africa, and South America.
Earlier in June, the PIF-backed firm signed
agreements with two major carriers, Singapore Airlines and Air China, to
establish strategic partnerships and expand its global network.
The deals signed at the time focused on interline
connectivity, codeshare arrangements, and potential collaboration in frequent
flyer programs as well as cargo services, customer experience, and digital
innovation.